Mobile apps are a great way for businesses to increase customer engagement and retention. When someone downloads an app from a business, they’re likely to open it on a regular basis. That makes having an app even more powerful than simply having a website optimized for mobile.
Many businesses overlook the fact that social media marketing and mobile apps have a lot in common. These strategies make it possible to build meaningful relationships with both potential and existing customers.
Another reason mobile apps are so powerful is they can work great for both B2B and B2C businesses. As long as an app provides some kind of value, people will want to use it. While there’s no shortage of good things that can be said about mobile apps for businesses, that doesn’t mean they’re easy to build. Plenty of businesses have pursued a great idea for an app, only to have their progress derailed by one or more obstacles.
Since mobile app development can present a number of challenges, we want to highlight some of the most common ones, along with what you can do to overcome them:
1. Communicating with Developers
Whether they hire an employee or contractor, business owners often have a very hard time communicating their full app vision to developers. It’s also fairly common for non-technical individuals to assume that developers can do everything they expect, when the reality is those other tasks are best suited to another professional like a UX designer.
2. Outdated Technology
Most business owners don’t have time to learn all the latest and greatest trends in mobile app development. The problem is without that information, they may hire or contract someone whose skills are based around outdated technologies. This often leads to the creation of an app that falls far short of expectations.
3. One Missed Deadline After Another
How long does it take for a developer to build an app? The only way to accurately answer this question is to have a deep understanding of the numerous factors that affect development. While this is something a technical project manager can handle, it’s likely to be an ongoing source of stress for any business owner trying to manage this process.
The Best Way to Overcome Mobile App Development Challenges
If you want to avoid the challenges that tend to come up with communicating with developers, outdated technology and missed deadlines, your best bet is to hire a mobile app development company with a proven track record of success. By hiring a quality development company, you will have all the support needed to bring the ideal mobile app for your business to life in a timely manner. Not only will this save you a lot of stress and ensure a successful outcome, but the total cost is more affordable than most businesses initially realize!